Objective
Reach new audiences with a digital-first content series, capturing honest and real-life product moments through visually captivating content in talents’ authentic, everyday environments.
Program Overview
We produced Oura’s "All Hours" series to showcase recognizable talent and highlight personalized product benefits through authentic, lifestyle-driven storytelling. Our team managed all aspects of talent partnerships — from casting and contracting to logistics and on-set coordination — ensuring seamless production across every phase.
We led creative direction and content capture, producing interviews, product features, and documentary-style visuals for multi-channel use. After overseeing post-production and publishing across Oura's YouTube, blog, and social platforms, we collaborated with the Growth team to develop paid media assets that amplified reach, drove acquisition, and strengthened Oura’s position as a lifestyle and wellness brand.
Results
3.1 M impressions
2.4 M reach
232.2 K engagements